That’s why it’s no exaggeration to say that choosing the right – or wrong – font can make or break any piece of design work.
Websites are a case in point. Fonts don’t just have to be aesthetically beautiful – they also have to compliment the message and the brand behind it.
Every typeface choice carries an incredible amount of weight. Readers form snap, often subconscious judgements, that massively impact user experience, brand perception and recall. They tell us whether a message is serious, formal, fun or silly. They play into our emotions and massively influence our perception of the words used.
For a classic example of how important fonts are, just consider how you feel when you see the two messages below. Same words – very different interpretations!
But, of course, font choice isn’t always so easy. There are literally hundreds of thousands to choose from – and finding the perfect style can be a challenge.
In this article, we’ve collected 10 of our favourite beautiful fonts to inspire you. And the best part is, they’re all free for commercial use on the fantastic Google Fonts!
Some looks never go out of fashion. Playfair is a beautiful serif font that’s perfect for a classic, traditional look – with an editorial twist. It was once used to great effect on the Vogue website:
It carries an air of tradition and formality, but is much less common – and more interesting – than stock fonts like Times New Roman.
Although it works well for body text as well, it also goes nicely with sans-serif secondary fonts like Lato:
